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ATRO Welcomes Charlie Farish to the Sales Team

Charlie Farish, Area Sales Manager at ATRO Engineered Systems, Inc.
Charlie Farish

St. Clair, Missouri, March 22, 2021 — ATRO Engineered Systems announced the hiring of Charlie Farish, Area Sales Manager and a member of ATRO’s Sales Team. Farish will be replacing Ted Ward who announced his retirement following seven years of distinguished service at ATRO covering parts of the Oklahoma and Texas markets. Farish comes to ATRO from his role as National Sales Manager at Sampa.

Farish joins ATRO with extensive experience and knowledge in the heavy-duty aftermarket trucking industry, including strong relationships with major fleets. Farish brings to ATRO a longstanding track record of successfully forging mutually beneficial relationships with distribution partners as well as some of the largest fleets across the country.

"We are excited to have Charlie join Team ATRO. His professionalism, customer focus, and 30-plus years of experience in the heavy-duty suspension market complement ATRO’s customer-first philosophy. We are extremely grateful to Ted Ward for his years of service to ATRO, our distribution partners and fleet customers and wish him all the best," said Matt Perkins, ATRO’s Sales and Marketing Manager.

"I am very excited to join the ATRO Team. I have always admired their product quality and the way ATRO goes to market. I can’t wait to hit the streets and start talking to the fleets and repair shops about how using the ATRO Products will keep their trucks on the road," stated Farish.

Farish started in his new role at ATRO on March 22nd, 2021.

With ATRO behind you, drive forward.

ATRO Announces the Addition of
Rogelio Lemus as New Vice President of Sales

Rogelio Lemus Vice President of Sales at ATRO Engineered Systems, Inc.
Rogelio Lemus

St. Clair, Missouri, February 17, 2021 — ATRO Engineered Systems announced the hiring of Rogelio Lemus as Vice President of Sales and a member of ATRO’s Executive Leadership Team. Lemus comes to ATRO from his role as National Fleet Sales Manager at DENSO. Industry stalwart Skip Steffen, who’s been in the position at ATRO for the past seven years, remains with the company in a sales advisory capacity.

Lemus joins ATRO with more than 15 years of experience in the heavy-duty trucking industry in both Aftermarket and OEM sales roles. Lemus brings to ATRO a longstanding track record of successfully forging mutually beneficial relationships with distribution partners as well as some of the largest fleets across the country.

"We are excited to have Rogelio join the ATRO leadership team. ATRO’s foundation as an engineering company helping solve challenges facing the heavy-duty trucking industry lines up perfectly with Rogelio’s strong track record in sales with a background in engineering. As they say, if the shoe fits..." said William Gregerson, ATRO’s Chief Executive Officer.

"I’ve long admired ATRO’s position in the market. Throughout their history, they’ve consistently designed and produced a broad range of polyurethane parts to the highest of quality standards. To join the company knowing the value ATRO’s parts bring to their network of distributors and the fleets that use them is an exciting opportunity. I’ve known ATRO for a long time and I look forward to leading an extraordinary sales organization knowing the precision they bring to the design and manufacturing of their line of products. The entire organization is focused on helping distribution partners and end-users enhance the performance of their operations,” said Lemus. “The dynamics in our industry require parts like ATRO’s that perform at the highest of levels."

Lemus started in his new role at ATRO on February 15th, 2021.

With ATRO behind you, drive forward.

Drake Piper to Join ATRO in Senior Sales Position
Focusing on ATRO's line of steering products

ATRO Engineered Systems Drake Piper Joins in Senior Sales Position

St. Clair, Missouri, February 3, 2021 — ATRO Engineered Systems announced the hiring of Drake Piper as a Product Channel Manager, a senior-level role on ATRO’s sales team. Initially, Piper’s focus will be on ATRO’s line of steering products following their acquisition of SteerKing in August 2020.

Piper joins ATRO with more than 20 years of experience in the heavy-duty trucking industry where his customer-focused approach has led to successfully strengthening relationships and growing sales spanning a broad range of aftermarket product categories.

"We are excited to have Drake on the ATRO team. When Drake heard that ATRO and SteerKing had joined forces, he was enthusiastic about the combination of the strength of the ATRO brand with a high-quality product like SteerKing," said William Gregerson, ATRO’s Chief Executive.

"I see this as a huge opportunity to grow both the SteerKing product line and further the ATRO brand. It’s a really exciting opportunity for me to continue helping ATRO’s distributor customers and the fleets who use their top-notch parts," said Piper. "The heavy-duty trucking industry is constantly evolving to the ever-changing landscape and I see ATRO as one of the companies at the forefront of meeting those new demands. In spite of the impact the pandemic has caused, ATRO has remained steadfast in its commitment to deliver for their distribution partners and end-users," Piper continued.

Piper will begin in his new role at ATRO on February 8th, 2021.

With ATRO behind you, drive forward.

ATRO Opens Reno Distribution Center
Serving Arizona, California, Idaho, Nevada, South Dakota, and Utah

ATRO Engineered Systems opens Reno Nevada Distribution Center

St. Clair, Missouri, January 26, 2021 — ATRO Engineered Systems, Inc. announces expanded distribution capability with a new distribution center in Reno, Nevada.

"We are excited to announce our growing distribution network. The new warehouse in Reno, NV is essential in meeting the growing demand for superior ATRO polyurethane parts in the Western and Northern Plains states in the United States. We are continually looking for ways to improve the speed and efficiency of delivering our products to our customers," said Will Gregerson, President of ATRO Engineered Systems. "Now, more than ever, our customers are counting on us to be able to deliver orders with fast, nationwide shipping. Opening the new Reno warehouse will enhance the timeliness of our order fulfillment in these western states," Gregerson continued.

The Reno location replaces our prior location in Ontario, CA and joins our existing St. Clair MO, Dallas, TX, Portland, OR, Carlisle, PA and Atlanta, GA locations. Orders for the Reno, NV facility can be placed here on our website (click here to register for an account), or through ATRO Customer Service in St. Clair by fax (866-920-2005), phone (800-325-6114) or email customerservice@atrobushing.com.

ATRO maintains an extensive local sales and aftermarket distributor network throughout North America and has over 3,000 distribution locations worldwide to better serve the end user. The new warehouse will provide faster delivery of ATRO parts to our Arizona, California, Idaho, Nevada, South Dakota and Utah distributor partners. It also helps us achieve our goal of getting parts to our partners in one business day so they can help their Fleet customers reduce vehicle downtime and get their equipment back up and running.

With ATRO behind you, drive forward.

ATRO and Steer King Join Forces

St. Clair, Missouri, August 3, 2020 — ATRO Engineered Systems is excited to announce that we're joining forces with Steer King to offer their specialty line of no-ream king pin repair kits.

Like ATRO, Steer King was founded by George Sturmon who has a long track record of proven game-changing products for the heavy-duty truck market. And, like ATRO’s line of precision engineered and longer-lasting products, Steer King no-ream kits have an extremely long life and help shops increase revenue with quicker installation and reduced down-time. A clear-cut hassle-free install allows shops to move more rigs through their bays increasing daily productivity.

"It's an opportunity for us to expand our product offering and fill an opening in our product line with a brand of products that share our same product development philosophy. Steer King's longer-lasting, high-quality products will help our dealers and fleets achieve greater efficiencies in their operations," said Mark Sturmon, CEO of ATRO.

Beginning August 3, 2020, you will be able to order your Steer King no-ream king pin kits through ATRO. For assistance, should you have any questions, please contact ATRO Customer Service at 800-325-6114.

With ATRO behind you, drive forward.

ATRO Opens Atlanta Distribution Center

ATRO Opens Atlanta Distribution Center
ATRO Atlanta

St. Clair, Missouri, April 13, 2020 — ATRO Engineered Systems, Inc. announces expanded distribution capability with a new distribution center in Atlanta, Georgia.

"We are excited to announce our growing distribution network. The new warehouse in Atlanta, GA, is essential in meeting the growing demand for superior ATRO polyurethane parts in the Southeastern area of the United States. We are continually looking for ways to improve the speed and efficiency of delivering products to our customers," said Will Gregerson, President of ATRO Engineered Systems. The Atlanta location joins our existing St. Clair, MO, Dallas, TX, Portland, OR, Carlisle, PA and Ontario, CA warehouse locations.

With ATRO behind you, drive forward.

Jake Homstad Named Western Region Sales Manager

Jake Homstad Western Region Sales Manager ATRO Engineered Systems, Inc.
Jake Homstad

St. Clair, Missouri, March 31, 2020 — Welcome Jake Homstad, ATRO's new Western Regional Sales Manager!

Jake comes to ATRO with 16 years of class 8 heavy-duty experience, most recently as the District Manager for Betts Truck Parts and Service. With Jake's extensive experience and knowledge, he looks forward to immediately assisting our customers and end users.


International Roadcheck Inspection Blitz May 5-7, 2020

The Commercial Vehicle Safety Alliance has announced their annual International Roadcheck for May 5-7, 2020 with a special focus on steering and suspension systems. Now is the time to start preparing your fleet to prevent disruption to your operations.

ATRO polyurethane parts are engineered with precision to outperform their rubber equivalents to keep your fleet running smoothly. Search ATRO Products.


Coronavirus Update 3/13/2020

ATRO Engineered Systems Fully Operational in St. Clair, Missouri

St. Clair, Missouri, March 13, 2020 — As the impact of the Coronavirus continues to expand, we wanted to let you know that at ATRO Engineered Systems, we are well prepared to continue normal operations from our headquarters in St. Clair, Missouri.

Our top priority is for the safety and well-being of our employees, your employees and your customers. With that, being located approximately 60 miles outside of St. Louis, MO, our location outside of major urban areas is beneficial. All of our parts are made in our St. Clair plant and we have communicated with our key suppliers and there currently is no indication our supply chain will limit our ability to procure the materials needed for us to maintain normal levels of production.

Should that change over time as we all get a better handle on the broader impacts and duration of the Coronavirus, we’ll be certain to maintain prompt communications. For now, and the foreseeable future, we see no impacts to our ability to deliver the high-quality, longer lasting parts you’ve always expected of us at ATRO.

Should you have any questions, please do not hesitate to contact your Area Sales Manager or ATRO Customer Service at 800-325-6114.


Truck Pro Sales Summit

ATRO at the 2020 TruckPro Sales Summit in Nashville, TN

Nashville, TN — ATRO recently attended the annual TruckPro Sales Summit and Supplier Tradeshow in Nashville. Three-hundred TruckPro asssociates were in attendance, with over one-hundred leading suppliers exhibiting.

With ATRO behind you, drive forward.

New Self-Aligning Carrier Bearing Assembly CR00-67661

Introducing ATRO CR00-67661 Self-Aligning Carrier Bearing Assembly
ATRO CR00-67661

St. Clair, Missouri, Feb 20, 2020 — ATRO Introduces new self-aligning carrier bearing assembly. Some carrier bearings can be stubbon to get into alignment and require shims. No longer. ATRO is proud to introduce our new CR00-67661 Self-Aligning Carrier Bearing Assembly. The easy installation and self-alignment mean you trucks spend less time in for repairs and more time on the road.

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ATRO Opens Dallas Distribution Center

Irving (Dallas), Texas, Feb 18, 2020 — "We are excited to announce our growing distribution network. The new warehouse in Dallas, TX, is essential in meeting the growing demand for superior ATRO polyurethane parts in the Texas and Oklahoma area. We are continually looking for ways to improve the speed and efficiency of delivering products to our customers," said Will Gregerson, President of ATRO Engineered Systems. The Dallas location joins our existing St. Clair MO, Portland, OR, Carlisle, PA, and Ontario, CA warehouse locations.


ATRO at TMC Annual Meeting Feb 24-27, 2020

Come see us at the upcoming TMC Annual Meeting. February 24-27 in Atlanta, Georgia. We will be showcasing our new self-aligning carrier bearing assembly, along with our bushings with rotating pins and engine mounts manufactured with our exclusive high-temperature polyurethane. Stop by booth #1840 and see how ATRO can help you have a smoother running operation.


Gregerson Appointed President of ATRO Engineered Systems, Inc.

Will Gregerson President ATRO Engineered Systems, Inc.
Will Gregerson

St. Clair, Missouri, Feb 4, 2020 — ATRO Engineered Systems, Inc. announces the promotion of William Gregerson to President. Gregerson joined ATRO in the summer of 2019 as the company's Chief Financial Officer. With Gregerson assuming the role of President, Mark Sturmon moves into the role of Chairman and Chief Executive Officer of the 33 year-old company.

Gregerson came to ATRO after 13 years as a member of the Executive Leadership team and Chief Financial Officer at Schaeffer Oil. Gregerson's focus at Schaeffer, and since joining ATRO, has been in finance, operations, logistics, and information technology.

"When we first brought Will to ATRO, we knew his success in the operational, organizational and systems and procedures would translate perfectly to ATRO. While Will's focus has been in operations and finance, it is always with a sharp focus on delivering a better product and experience for the customer," said Mark Sturmon in the announcement.

Sturmon went on to say "as the heavy-duty trucking industry continues to evolve and become more sophisticated in the use of technology and raises the expectation for even higher quality products, Will was the perfect fit to help ATRO continue to deliver for our company, our distribution partners and ultimately for the fleets we all serve."

"In ATRO, I see a company that has tremendous upside to continue to deliver for the customers. A high-quality product, engineered with great precision coming from a company with the guts to stand behind the performance of their products with an industry-leading warranty," said Gregerson. "It's exciting to be a part of the company in this capacity and to help these fleets and the distributors who serve them to keep their trucks out on the road and moving forward."


Heavy Duty Aftermarket Week (HDAW) 2020

Grapevine (Dallas), Texas, Jan 27-30, 2020 — The ATRO team is exhibiting at Heavy Duty Aftermarket Week (HDAW) 2020 and participating in one-on-one business meetings and specialized product training and sales for the Heavy Duty Independent Aftermarket distributor. With ATRO, you'll have a smoother running operation.


Brian Herrington in Vehicle Service Pros Fleet Maintenance

Brian Herrington, ATRO Area Sales Manager is featured in a recent article "Steps to understand and prevent corrosion," by Kayla Oschmann at Vehicle Service Pros Fleet Maintenance magazine. The article discusses best practices for prolonging the life of heavy-duty vehicles and components.

 Read the full article here.

 Download a PDF copy of the article here.


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Crystal Copling, ATRO February Employee of the Month

Crystal Copling ATRO Engineered Systems, Inc.
Crystal Copling

St. Clair, Missouri, Feb 20, 2020 — Crystal Copling was named ATRO Employee of the Month for February, 2020. Crystal has been with ATRO since July of 2005. Her current position is Production Scheduler. During her employment, Crystal has worked in most departments including Molding, Finishing, Blasting & Bonding, Shipping, Receiving, and Purchasing. Congratulations, Crystal! You understand the philsophy of With ATRO behind you, drive forward.

Every month ATRO employees have an opportunity to nominate one of their peers for Employee of the Month. The nominations are reviewed by executive management. This management committee will take into consideration employee votes, attendance, attitude, reputation, performance, initiative, motivation and team player skills in making the final decision. Some of the nominating employees wrote:

  • The Customer Service Dept and our customers depend on the information that Crystal provides.
  • She works quickly to provide scheduling and shipping dates, she will drop what she is doing to check on parts, making several trips to the plant.
  • She is always happy and a pleasure to work with.

ATRO's Sally Lee Perfect Attendance

Sally Lee ATRO Engineered Systems, Inc.
Sally Lee

Since Sally began working for ATRO on August 6, 2012, she's had perfect attendance ... no arriving late, no leaving early, no unscheduled time off in the last 7 plus years! She has been named employee of the month on several occassions aand was selected as ATRO's Employee of the Year in 2016. Sally's co-workers say "she will jump in and help with whatever needs to be done, has an excellent safety record and her quality of work is exceptional." Thank you, Sally, for helping us deliver for our customers.


Heavy Duty Aftermarket Week (HDAW) 2019 — ATRO Training

Las Vegas, Feb, 13, 2019 — Organizers of Heavy Duty Aftermarket Week (HDAW) 2019 said more than 1,800 suppliers and 680 distributor executives attended the 14th edition of the heavy-duty independent aftermarket conference in a record-breaking turnout.

"In one week, we learned to embrace technology and the benefits of using it in our businesses, finding and retaining the right people for our organizations and understanding what the independent distributor will need to know to prepare for the increasing technology on the vehicles our customers will be driving," said Ian Johnston, vice president of sales and marketing at Harman HVS and HDAW ’19 distributor co-chair.

"The record number of distributor attendees at HDAW this year shows us that there is an interest in understanding what impact technology will have on their businesses, both on the trucks and in our back offices."

HDAW also hosted the second Distributor Product Sales Training on the Product Expo floor. More than 100 distributors from 63 companies participated in the training offered by ATRO Engineered Systems, and others.


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