News and Events

St. Clair, Missouri, August 6, 2024—ATROis pleased to announce the opening of our new warehouse in Pittsburgh, Pennsylvania, which will start servicing customers on September 3, 2024. This move is a strategic expansion to enhance service and transit times for our regional customers, and as a part of this change, our Baltimore warehouse is closing on August 23, 2024.

Here are the details:

• Baltimore Shipments: Continue through Friday, August 23, 2024.
• Transition Period: From Monday, August 26 to Friday, August 30. During this time, orders will ship from St. Clair, Missouri.
• Start Date: Shipping from Pittsburgh begins on September 3, 2024.
• VA Shipments: Now serviced by Atlanta and Pittsburgh warehouses.
• NY Shipments: All of New York is 1-day transit serviced entirely by Pittsburgh.
• Improved Service: Enhanced shipping services throughout the region.

The opening of the Pittsburgh warehouse underscores ATRO's commitment to continuously improving our logistics operations and delivering exceptional customer service.

For more information, please For more information, please get in touch with our customer service team (800) 325-6114.

ATRO Parts. Performance that drives your success.

St. Clair, MO—ATRO, a leading force in the trucking industry, has successfully concluded its 2024 International Sales Meeting, held April 8-11 in St. Louis, Missouri. This year's meeting was a vibrant gathering of the ATRO sales team from the USA and Canada and representation for newly expanded markets, including Mexico, Central and South America, and Australia.

Led by CEO Rich Ryan, the meeting exemplified the energy and unity of ATRO's world-class sales force, which blends industry veterans and new talent to build the most formidable team in trucking. The four-day event included marketing, presentations on each territory, and training to reinforce ATRO's global commitment to setting industry standards.

A highlight was a visit to the ATRO plant, where the sales team engaged directly with the manufacturing and operations teams, underscoring the collaborative spirit that drives ATRO’s success. The team also enjoyed a night out at a St. Louis Cardinals baseball game, celebrating a win that mirrored the winning spirit of the company.

"As we continue to expand our operations in the USA and globally, our sales team’s dedication and collective effort are key drivers of our continued growth and success. We're excited about the future as we continue to lead and innovate in the trucking industry," said Rich Ryan, CEO of ATRO.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri—November 15, 2023

ATRO, a leading innovator in engineering heavy-duty polyurethane truck parts, is pleased to announce a key evolution in its executive leadership. Will Gregerson, who has served as President of ATRO, is transitioning from his role, marking the end of a distinguished period of leadership that saw the company achieve solid growth and market expansion.

Gregerson's tenure at ATRO has helped position the company at the forefront of the industry. His commitment to the company's mission and values will continue to guide ATRO as he remains involved until December 31, 2023, to ensure a smooth and effective leadership transition.

Stepping into the role of Chief Executive Officer is Rich Ryan, a seasoned leader with an extensive background in the trucking industry, most recently as Senior Vice President at Rush Enterprises, Inc. Ryan's impressive track record of leadership and success underpins a new era of innovation and growth for ATRO. His expertise will be instrumental in enhancing ATRO's commitment to quality, performance, and outstanding customer support.

"We are thankful for Will's leadership and are pleased to welcome Rich into his new role," said Keith Harbison, Chairman. "This transition marks a significant milestone for ATRO as we continue to lead and innovate in our industry."

ATRO remains dedicated to providing its customers with the highest-quality truck parts and exceptional service. The company's focus on innovation, quality, and customer satisfaction continues to drive its success.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri — ATRO has been selected as the 2021 PACCAR Parts Supplier of the Year.

"We are honored to be recognized as the 2021 Supplier of the Year by our friends and strategic commercial partners at PACCAR Parts," said Will Gregerson, President of ATRO. "I would like to express our gratitude and recognition for the hard work and dedication of our entire team at ATRO. The Award is a testament to our operational excellence and our goal to provide world class customer service.”

ATRO’s partnership with PACCAR Parts began in 2016. Through great customer support and collaboration, we have grown and strengthened our relationship, always working towards our goal of providing quality products on time. Together, the ATRO and PACCAR Parts Sales Teams have successfully demonstrated to dealers and fleet customers the benefits of ATRO products.

We are humbled by this award, and we want to thank PACCAR Parts for this recognition. We look forward to a successful future with PACCAR Parts through which we will continue to exceed the expectations of our customers, partners, and fleets who utilize ATRO’s products.

ATRO Parts. Performance that drives your success.

ATRO announces the addition of Bill Halliburton as an Area Sales Manager. Halliburton’s territory will include the states of Louisiana, Mississippi, Tennessee, and North Carolina. Since starting with ATRO on June 6th, Halliburton has logged many hours on the road training and visiting customers in his territory.

Halliburton comes to ATRO with 40 years of operations and sales experience in the Heavy-Duty Industry. He previously worked with Haldex for 32 years and for the last 8 years has served in various roles in sales and operations at Fleetpride/MAT Heavy Duty.

"ATRO appealed to me because of the proprietary nature of their product and their CAN DO culture," said Halliburton. "It’s a product I can be excited about. I look forward to becoming an ATRO expert and adding value to our mission and goals."

"Along with entire ATRO Team, I am excited about Bill joining our Sales team for NC, TN, MS & LA. Bill brings many years of industry knowledge to ATRO and has demonstrated a strong passion for the business. His ability to connect with customers and a strong background in training all facets of the customer base will quickly make him an asset to our customers," stated Tom McDermott, ATRO’s Eastern Regional Sales Manager.

ATRO Parts. Performance that drives your success.

“It’s a huge advantage for us to use the ATRO bushings as a one-and-done solution.”

“AIM is the largest privately owned truck leasing company in North America, and within a year, year-and-a-half, we were losing the rubber bushings out of the factory parts; which was a big problem for us.

ATRO came to us with a solution with their polyurethane bushings. The ATRO bushings, they last two, to three, to four times longer than the standard rubber bushing. We put those units in, and then sell ‘em seven years later with the ATRO bushings still in there with the one-time change—that’s what sold us on ATRO.

It means cost savings, labor savings, less downtime on our vehicles...it’s a huge advantage for us to use the ATRO bushings as a one-and-done solution. ATRO parts are easy to install, they are high quality, and they have a great warranty—and ATRO backs their products.

Business relationships are key—not just the product—and in ATRO’s case, the business relationship is just as solid with us as it is with the product that ATRO makes for us. From that perspective, it’s been fantastic.”

We send a special thank you to Chris Disantis, and the team at AIM Transportation Solutions for their help and participation in producing this review!

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, May 16, 2022 — ATRO, LLC announces expanded distribution capability with a new distribution center in Baltimore, Maryland.

"ATRO continues bring our value-added parts closer to our customers. With the addition of the Baltimore location, we now offer next day service to the entire East Coast," said Will Gregerson, President of ATRO. ATRO’s goal is to have next day freight service to most of our customers. With this addition we now have next day delivery to more than 80% of our customers nationwide with second day service to more than 98%!

The Baltimore location replaces our prior location in Carlisle, PA and joins our existing St. Clair MO, Dallas, TX, Reno, NV and Atlanta, GA locations. Orders for the Baltimore, MD facility can be placed through this website, or through ATRO Customer Service in St. Clair by fax (866-920-2005), phone (800-325-6114) or email customerservice@atrobushing.com.

• Same day shipping is guaranteed for all Baltimore orders of in-stock items placed by 3:00 p.m. EST.
• Will call orders placed by 4:00 p.m. EST can be picked up same day.

For assistance, customers can reach an ATRO representative Monday - Friday, 8:00 a.m. - 4:30 p.m. CST by calling 800-325-6114.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, January 3, 2022 — ATRO is pleased to announce the hiring of Doug Amaya as Area Sales Manager. Amaya's territory includes the states of California and Nevada.

Doug comes to ATRO with 15 years of sales experience, including 5 years as a Territory Sales Manager selling Heavy-Duty aftermarket parts. His problem-solving and interpersonal skills will fit nicely into the ATRO culture.

"I believe in putting my best foot forward in all situations and live by a simple rule in life, always pay it forward by helping those around me," says Amaya. "I am thrilled to be given the opportunity to join the ATRO Sales Team and look forward to building relationships that will aid in the success of the team and company."

"On behalf of myself and the rest of the ATRO team, we are proud to announce the addition of Doug Amaya to our team as the new Area Sales Manager for California and Nevada," stated Jake Homstad, Western Regional Sales Manager. "Doug has a strong ‘ATRO style,’ customer-first approach which will translate well in the field while supporting our customers."

Amaya started in his new role at ATRO on January 3, 2022.

ATRO Parts. Performance that drives your success.

Courtesy of The Heavy-Duty Parts Report with Jamie Irvine

Learn how changing one product can lower your total cost of operation and increase your trucks performance.

Episode 124: How can you keep your trucks running smoother, with less vibration throughout the chassis and trailer, and provide a more comfortable ride for your drivers? In this episode, we'll show you — and provide you with information on how changing one product will lower your total cost of operation.

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All content © 2021 The Heavy-Duty Parts Report and ATRO (ATRO LLC)

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, October 25, 2021 — ATRO is pleased to announce the hiring of Carrie Hardy as National Accounts Sales Manager. Hardy’s focus will be working with ATRO’s National Accounts Distribution Partners to strengthen the market position of ATRO products.

Hardy comes to ATRO after nine years with the Volvo and Mack truck organization. She was instrumental in the long-term successes of several aftermarket product lines through roles in product management and pricing.

"We are very excited to add Carrie to the ATRO team. Her knowledge and experience of what it takes to be successful with our national distributor partners will prove invaluable as we continue to grow," stated Matt Perkins, Sales and Marketing Manager.

"Through my roles with Volvo Group, I experienced firsthand ATRO’s commitment to providing quality products through amazing customer service and training," stated Hardy. "The ATRO team is well-positioned to further build upon that excellent reputation, and I am excited to be a part of it."

Hardy began her new role at ATRO on October 1, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, September 29, 2021 — ATRO is pleased to announce the hiring of Alejandro Ayala Rodriquez as Area Sales Manager. Alejandro will be covering the states of Arkansas, Louisiana, Mississippi, and Tennessee.

“We are very pleased to have Alejandro join our field sales team as we continue to grow,” said Rogelio Lemus, VP of Sales and Marketing at ATRO. “His experience in customer-first marketing and sales execution is an invaluable asset to help drive our business forward.”

Alejandro joins the team with over 20 years of experience in the commercial vehicle industry and brings to ATRO a wealth of experience and knowledge in business growth and development.

“I was attracted to ATRO because of their team culture and customer-focused values,” stated Alejandro. “ATRO’s commitment to discover, develop, and deliver the best solutions for the customers is also my desire. By providing products engineered with proprietary materials that fit the specific application, ATRO can supply high performance, long-lasting components to the end-user.”

Alejandro joined the company on September 1, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, July 20, 2021 — ATRO is pleased to announced the hiring of Dan Houchins as Controller. Dan comes to ATRO having most recently spent 5 years with Tacony Corporation, where he was financially responsible for 12 different divisions. He has previously served as a Controller for Metalcraft Enterprises and Harman/Becker Automotive Systems.

Houchins joins ATRO with more than 15 years of finance experience. He brings to ATRO a commitment to excellence and an outstanding track record of detailed financial analysis and leadership of operational improvements.

“I was attracted to ATRO by the company’s reputation as a niche supplier of high-quality parts that last longer than the competition, as well as the company’s values.” Said Houchins “I am excited to be part of the company’s growth and help support it through financial analysis and processes. Seeing the company achieve a record sales month in June was a great start – I hope to see many more records.”

Dan joined the company on June 1, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, July 6, 2021 — ATRO is pleased to announced the hiring of David Velasquez as Customer Service Manager. Velasquez comes to ATRO from his role as Central Station Manager at ABF Security. He will be filling the position previously held by Jay Moore who is moving into the Product Manager’s position.

“Velasquez joins ATRO with 19 years of experience in the customer service arena. He brings to ATRO a commitment to excellence and an outstanding track record of successfully managing all areas within the customer service arena.” stated Matt Perkins, Sales and Marketing Manager.

“It was an easy decision to accept the position with ATRO. The company’s core values reflect my own personal values. I am truly excited to be part of a progressive company that has the same philosophy and principles.” said Velasquez. “As I strive to live by the Richard Branson quote ‘Take care of your employees and they will take care of your business’, I am confident as ATRO grows, our first-class customer service team will continue to provide the same exceptional service our customers have come to expect.”

Velasquez joined the company on June 2, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, May 17, 2021 — ATRO announced the hiring of Maha Rahaman as a Vice President of Operations, a senior-level role on ATRO's management team. Rahaman's focus will be on the continuous improvements of ATRO's operations spanning engineering, manufacturing, materials handling, and product fulfillment.

Rahaman joins ATRO with over 15 years of experience in leading efforts of global companies and their engineering, process improvement, safety, and quality initiatives. In addition to Rahaman's extensive professional experience, he brings MS and Ph.D. degrees in Industrial Engineering from North Dakota State University.

"We are excited to have Maha on the ATRO team. When we first met Maha, we were beside ourselves with how perfect a fit it was. Foundational to ATRO's success and growth over our more than 35 years in business is our engineering heritage. The opportunity to add Maha to our team, bringing his engineering and operational experience and accomplishments, is a significant addition to our company and for our customers," stated William Gregerson, President of ATRO.

"As I got to learn and know more about ATRO, I saw a company fully dedicated to helping their customers run a smoother operation," said Rahaman. "The fact that they view their brand promise equally as important internally as externally was extremely appealing to me. ATRO is an extremely well-oiled company with the highest of quality in their product engineering and manufacturing processes, and I look forward to contributing to the next era of progress for the company."

Rahaman began in his new role at ATRO on May 3rd, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, February 17, 2021 — ATRO announced the hiring of Rogelio Lemus as Vice President of Sales and a member of ATRO’s Executive Leadership Team. Lemus comes to ATRO from his role as National Fleet Sales Manager at DENSO. Industry stalwart Skip Steffen, who’s been in the position at ATRO for the past seven years, remains with the company in a sales advisory capacity.

Lemus joins ATRO with more than 15 years of experience in the heavy-duty trucking industry in both Aftermarket and OEM sales roles. Lemus brings to ATRO a longstanding track record of successfully forging mutually beneficial relationships with distribution partners as well as some of the largest fleets across the country.

"We are excited to have Rogelio join the ATRO leadership team. ATRO’s foundation as an engineering company helping solve challenges facing the heavy-duty trucking industry lines up perfectly with Rogelio’s strong track record in sales with a background in engineering. As they say, if the shoe fits..." said William Gregerson, ATRO’s Chief Executive Officer.

"I’ve long admired ATRO’s position in the market. Throughout their history, they’ve consistently designed and produced a broad range of polyurethane parts to the highest of quality standards. To join the company knowing the value ATRO’s parts bring to their network of distributors and the fleets that use them is an exciting opportunity. I’ve known ATRO for a long time and I look forward to leading an extraordinary sales organization knowing the precision they bring to the design and manufacturing of their line of products. The entire organization is focused on helping distribution partners and end-users enhance the performance of their operations,” said Lemus. “The dynamics in our industry require parts like ATRO’s that perform at the highest of levels."

Lemus started in his new role at ATRO on February 15th, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, February 3, 2021 — ATRO announced the hiring of Drake Piper as a Product Channel Manager, a senior-level role on ATRO’s sales team. Initially, Piper’s focus will be on ATRO’s line of steering products following their acquisition of SteerKing in August 2020.

Piper joins ATRO with more than 20 years of experience in the heavy-duty trucking industry where his customer-focused approach has led to successfully strengthening relationships and growing sales spanning a broad range of aftermarket product categories.

"We are excited to have Drake on the ATRO team. When Drake heard that ATRO and SteerKing had joined forces, he was enthusiastic about the combination of the strength of the ATRO brand with a high-quality product like SteerKing," said William Gregerson, ATRO’s Chief Executive.

"I see this as a huge opportunity to grow both the SteerKing product line and further the ATRO brand. It’s a really exciting opportunity for me to continue helping ATRO’s distributor customers and the fleets who use their top-notch parts," said Piper. "The heavy-duty trucking industry is constantly evolving to the ever-changing landscape and I see ATRO as one of the companies at the forefront of meeting those new demands. In spite of the impact the pandemic has caused, ATRO has remained steadfast in its commitment to deliver for their distribution partners and end-users," Piper continued.

Piper will begin in his new role at ATRO on February 8th, 2021.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, January 26, 2021 — ATRO, LLC announces expanded distribution capability with a new distribution center in Reno, Nevada.

"We are excited to announce our growing distribution network. The new warehouse in Reno, NV is essential in meeting the growing demand for superior ATRO polyurethane parts in the Western and Northern Plains states in the United States. We are continually looking for ways to improve the speed and efficiency of delivering our products to our customers," said Will Gregerson, President of ATRO. "Now, more than ever, our customers are counting on us to be able to deliver orders with fast, nationwide shipping. Opening the new Reno warehouse will enhance the timeliness of our order fulfillment in these western states," Gregerson continued.

The Reno location replaces our prior location in Ontario, CA and joins our existing St. Clair MO, Dallas, TX, Portland, OR, and Atlanta, GA locations. Orders for the Reno, NV facility can be placed here on our website (click here to register for an account), or through ATRO Customer Service in St. Clair by fax (866-920-2005), phone (800-325-6114) or email customerservice@atrobushing.com.

ATRO maintains an extensive local sales and aftermarket distributor network throughout North America and has over 3,000 distribution locations worldwide to better serve the end user. The new warehouse will provide faster delivery of ATRO parts to our Arizona, California, Idaho, Nevada, South Dakota and Utah distributor partners. It also helps us achieve our goal of getting parts to our partners in one business day so they can help their Fleet customers reduce vehicle downtime and get their equipment back up and running.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, August 3, 2020 — ATRO is excited to announce that we're joining forces with Steer King to offer their specialty line of no-ream king pin repair kits.

Like ATRO, Steer King was founded by George Sturmon who has a long track record of proven game-changing products for the heavy-duty truck market. And, like ATRO’s line of precision engineered and longer-lasting products, Steer King no-ream kits have an extremely long life and help shops increase revenue with quicker installation and reduced down-time. A clear-cut hassle-free install allows shops to move more rigs through their bays increasing daily productivity.

"It's an opportunity for us to expand our product offering and fill an opening in our product line with a brand of products that share our same product development philosophy. Steer King's longer-lasting, high-quality products will help our dealers and fleets achieve greater efficiencies in their operations," said Mark Sturmon, CEO of ATRO.

Beginning August 3, 2020, you will be able to order your Steer King no-ream king pin kits through ATRO. For assistance, should you have any questions, please contact ATRO Customer Service at 800-325-6114.

ATRO Parts. Performance that drives your success.

St. Clair, Missouri, April 13, 2020 — ATRO, LLC announces expanded distribution capability with a new distribution center in Atlanta, Georgia.

"We are excited to announce our growing distribution network. The new warehouse in Atlanta, GA, is essential in meeting the growing demand for superior ATRO polyurethane parts in the Southeastern area of the United States. We are continually looking for ways to improve the speed and efficiency of delivering products to our customers," said Will Gregerson, President of ATRO. The Atlanta location joins our existing St. Clair, MO, Dallas, TX, Portland, OR, and Ontario, CA warehouse locations.

ATRO Parts. Performance that drives your success.